How Logo Colors Can Improve Your Brand
Branding is very important to a business. It is the way that they can reach out to their customers and tell them their beliefs. Brands differ from each other and there are brands that stand out, some brands are unforgettable, but there are also ordinary looing ones. Is there anything that will make your logo stand out? If you want to make your logo attractive and enticing, what colors should you use?
You should know about the psychology of colors. It is the way people feel and think when they see a specific color. Our thoughts, emotions, and feelings are affected by the colors that we see, unknowingly. Our thinkings are affected by colors. Colors can speak to us in many different ways. The philosophy of your brand is communicated when you use certain colors in your logo.
If you are in the process of creating a logo, it is important to ask yourself several questions. Is your target market male or female? Are you going for the trendy or the classy? What ages are you targeting for your market? Are you serving high-end customers or middle-class ones? If you answer these questions, it can help your business create a logo that speaks to your audience. It is a solid brand that can be created after considering these questions.
Different colors evoke different feelings in us. A blue-colored room would evoke certain feelings in us that you wouldn’t get if the room is colored yellow. Each color will have a different thing to say to use. Below are some of these colors and how it makes us feel and think.
There are two categories of colors, the warm colors and the cool colors. The warm colors will be considered first.
If you use red, then you are attracting male audiences. Fire and passion is evoked from the color red. It is a color of urgency and it can help grab anyone’s attention. You get pumped up and it increases your heart rate.
If you want a friendly, playful color, then use orange. It possesses overall energy. Children love this color.
Yellow evokes the feelings of joy, happiness, warmth, and cheerfulness to your logo. if you don’t want to get distracted with the color yellow, then mix it with other colors for balance.
Let us now look at the opposite, the cool colors.
The most popular logo color is blue. If you use blue for your logo, then it represents tranquility, peace, and maturity. With the color blue, your brand will look trustworthy.
It is ideal to use the color green for outdoors. The color is about newness, whether in health or in wealth. Peace and a desire to promote growth in our lives is evoked if you use the color green.
Purple conveys luxury. It can be mysterious but it is grand and distinguished.
Male audiences will be attracted to the logo with brown colors for its earthy and tough-guy persona.
Black and white is in their own category. They are more powerful when combined with other colors.
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