A significant portion of the population is comprised of millennials. We then see the Generation Z members contributing another large segment to the overall population. When you put those two groups together; you find that they make up about half the overall population in the country. When you are in business, especially marketing, you have to consider this figure.
An assessment of those two groups reveals certain unique characteristic among them; they are conversant with and dependent on technology, motivated by meaning, prioritize career flexibility, and are more willing to try out entrepreneurship. Here is a guide to help you market to Gen Z and the millennials.
These groups are interested in great experiences. The previous generation were more into the functionality of a product or service. Your marketing language to the younger generations has to focus on the experience, not the products and services delivering those experiences. There is a need to show them what impact and influence the experience of using your products and services will give them.
You need to focus more on online marketing. One distinguishing characteristic of those groups is their lives have been filled with the internet and smart devices. They are constantly online. If you need to reach them; your efforts need to be more focused on online channels. Social media platforms should replace all your print and traditional media marketing platforms.
They are also interested in finding out what your brand is all about. Their need for meaning does not allow them to buy a product just because it works. They will buy it because the vision and mission of the brand also resonates with them. Your the brand, therefore, needs to address some of the major concerns they have and value. They are concerned over matters such as global warming and climate change. By selling eco-friendly products, they will become more interested in your brand.
You also need to adopt gamification marketing. The marketing approach includes the use of gaming techniques like ranking lists, competition, and scoring systems. A good example is when you sell fitness devices. You can initiate competitions all over the country in which customers attempt to outrun each other. There will be the use of the connected devices, and the sharing of their data already has them appreciating your products. You end up with a lot of attention focused on the products, and buyers ready to spend on them.
Marketing to Gen Z and millennials comes with so many hurdles you need to clear. You are yet to meet another group with more diverse and dynamic tastes and preferences. But when you apply the tips shared on this guide, your chances of capturing a sizable share of that population increases.
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